Humankind creates reality through language, and politics is no exception. Massive speech campaigning has become a normalized practice during election cycles, particularly as electoral cycles approach their decisive moments. Political discourse emphasizes linguistic relationships, and uses verbal communication to paint the political landscape. This encompasses how political agents actively utilize speech—and the junction of linguistics, politics, and rhetoric—to transfer thought and language into realities nearly indistinguishable from actuality.

In pragmatics, political speech, coordinated by normative linguistic dimensions, includes an array of rhetorical tactics. With clear intentionality, political actors often employ cooperative principles, phatic tokens, and speech act theory as their main rhetorical assets. Cooperative principles and speech act theories aim to render effective communication and action within large social contexts, reaching a broad audience with a wide informational scope. Following the same paradigm, phatic tokens are language units whose primary focus is not semantic content but rather effect on social solidarity. Techniques employed in political domains vary significantly from those in vernacular communication, given the immense scope the former aims to achieve.

Language has become a platform for mass examination and exploitation of verbal expressive resources to fulfill the needs of political agents. With the inextricable link between speech and politics, linguistic politics maintains inequalities through unequal status, authority, and resources. The consequences of this linguistic inequality manifest through recontextualization, suppression, intended ambiguity, and polarization. Politicians successfully design over-simplified dichotomies in our convoluted status quo. In some archetypes, political language evokes societal resentment of a particular group through scapegoating or instigating communal fear by claims of uniqueness around non-unique events. On a communal level, strong misled sentiments such as fear undermine tangible progress by incrementally justifying persecution and overlooking governmental irresponsibility. Politics is no longer communication but instead a rendering of artifice.